Scotiabank Theatre is a theatre chain in Canada, a joint partnership between Cineplex Entertainment (Cineplex) and Scotiabank. There are ten Scotiabank Theatre complexes, although in the case of Montreal, Cinémas Banque Scotia is the main banner instead. Naming is based on the customer-loyalty program agreement made in 2007 between Cineplex and Scotiabank.
These are the flagship Cineplex theatres for their area/region, and the Scotiabank Theatre brand represents a premium corporate brand within the company, offering corporate and group events to wealthier/privileged clientele such as stockholders and company executives. Each location offers TimePlay, a D-Box motion theatre and at least one premium large format screen. The Saskatoon location, formerly part of Galaxy Cinemas, is the first and currently the only Scotiabank Theatre with VIP auditoriums. In 2016, Cineplex added Barco Escape theatres to several of the complexes.
Video Scotiabank Theatre
History
The first four locations opened in Montreal, Toronto, Calgary and Vancouver by Famous Players as Paramount theatres. The Paramount Theatre banner was the trademark of Paramount Pictures, the film studio of former owner Famous Players' parent company Viacom. In 2005, Viacom sold Famous Players to Cinema Galaxy Income Fund -- owner of Cineplex Galaxy Cinemas -- creating the company Cineplex Entertainment. The theatres were rebranded as Scotiabank Theatres, under a sponsorship arrangement with Canadian bank Scotiabank. In 2007, Cineplex Entertainment and Scotiabank expanded their partnership by extending the Scotiabank Theatre banner nationwide, including the rebranding of other remaining Paramount Theatre locations, and by launching the "Scene" entertainment rewards program.
The St. John's and Halifax locations were originally owned by Empire Theatres, but were purchased by Cineplex and rebranded as Cineplex Cinemas in October 2013, then to the Scotiabank Theatre brand in November 2014. Three more locations were formerly branded as SilverCity: the West Edmonton Mall location was rebranded on May 2, 2007, while Ottawa and Winnipeg were rebranded in the summer of 2016.
Three Scotiabank Theatre locations premiered the Barco Escape premium large format in Canada on July 22, 2016.
Maps Scotiabank Theatre
Features
Premium screens
Scotiabank Theatre offers premium screens at all of its locations. These require more Scene points or an additional cost compared to a regular admission, but offer both the option of a larger screen and a motion theatre where available.
- Barco Escape premiered in Canada on July 22, 2016 at three Scotiabank Theatre locations: Toronto, Edmonton and Vancouver. Star Trek Beyond was the first film played in these auditoriums, with 20 minutes of the film being optimised for this format.
- D-Box motion theatre technology is available at all Scotiabank Theatre locations. Normally, only one auditorium per location features this technology, but Calgary (Chinook) and Vancouver each have two such motion theatres.
- Four locations, including those with two D-Box auditoriums, offer a D-Box UltraAVX option. This combines the motion theatre technology with 4K resolution and enhanced Dolby sound.
- IMAX is available at most locations, except for Saskatoon and Vancouver. All locations offer Digital IMAX technology, but Scotiabank Theatre Toronto features IMAX with Laser, a significant improvement with 4K resolution and better colour. As of July 2017, IMAX 70 mm film playback is available at both Alberta locations. Cinemas in Ottawa, Toronto and Winnipeg discontinued film playback.
- UltraAVX is available at most locations, except for Ottawa, Winnipeg and Atlantic locations. These theatres offer 4K resolution and enhanced Dolby sound.
- VIP Cinemas is exclusively available in three auditoriums at Scotiabank Theatre Saskatoon.
Virtual Reality
Scotiabank Theatre introduced two Virtual Reality technologies to Canada:
- IMAX VR launched at Scotiabank Theatre Toronto on November 17, 2017. It is located on the ground floor, which formerly housed a box office.
- D-Box VR launched at Scotiabank Theatre Ottawa on December 6, 2017. It is located inside the Xscape Entertainment Centre. Raising a Rukus was the launch movie.
Locations
There are currently ten locations:
- St. John's - Scotiabank Theatre St. John's (former Empire Studio 12, former Cineplex Cinemas Avalon Mall), located in the Avalon Mall.
- Halifax - Scotiabank Theatre Halifax (former Empire 18, former Cineplex Cinemas Bayers Lake); located in the Bayers Lake Business Park.
- Montreal - Cinéma Banque Scotia.
- Ottawa - Scotiabank Theatre Ottawa (former SilverCity Gloucester).
- Toronto - Scotiabank Theatre Toronto (former Paramount Theatre).
- Winnipeg - Scotiabank Theatre Winnipeg (former SilverCity Polo Park), located in the Polo Park Mall.
- Saskatoon - Scotiabank Theatre Saskatoon and VIP.
- Calgary - Scotiabank Theatre Chinook; located in the Chinook Centre mall (former Paramount Theatre)
- Edmonton - Scotiabank Theatre Edmonton, located in the West Edmonton Mall (former Famous Players SilverCity from 1999 until c.2007); used to feature an animatronic dragon that breathes fire from 1999 until 2014.
- Vancouver - Scotiabank Theatre Vancouver (former Paramount Theatre)
Restaurants
As with many Cineplex locations, Scotiabank Theatre offers pizza and coffee at all of its locations. Montreal adds two Tim Hortons restaurants: a larger one on Saint Catherine Street that is accessible to the public, and a smaller one near the concession stand that is only available to theatre patrons. As these are Cineplex locations, they will accept Cineplex gift cards and Scotiabank Scene rewards, but not Tim Hortons gift cards. Alcohol is served at the Edmonton, Ottawa, Saskatoon and Toronto locations. Ottawa and Toronto have all their auditoriums licensed for alcohol consumption. The Saskatoon location only has its VIP auditoriums licensed for alcohol.
Gaming
Both Alberta locations (Chinook Centre in Calgary and the West Edmonton Mall) and the Ottawa location offer an Xscape Entertainment Centre arcade. These arcades use swipe cards instead of token coins. Coins remain in use at several other Scotiabank Theatre locations.
See also
- List of Cineplex Entertainment movie theatres
References
Source of article : Wikipedia
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